{"id":313,"date":"2020-12-04T08:31:22","date_gmt":"2020-12-04T08:31:22","guid":{"rendered":"http:\/\/mycours.es\/gamedesign2020\/?page_id=313"},"modified":"2020-12-22T17:25:08","modified_gmt":"2020-12-22T17:25:08","slug":"release-promotion-community","status":"publish","type":"page","link":"http:\/\/mycours.es\/gamedesign2020\/release-promotion-community\/","title":{"rendered":"Release, promotion, community"},"content":{"rendered":"

In this class we focus on making original, functional, meaningful games, but what happens afterwards? How do you release and promote a game?<\/p>\n

Distribution<\/h1>\n

If you are working independently or in the industry there are plenty of platforms for digital download. From the player’s perspective they seem interchangeable but from a developer perspective they can be very different.<\/span><\/p>\n

Steam<\/a>
\nEpic Store<\/a>
\n<\/b>Itchio<\/a>
\n<\/b>Humble store<\/b><\/a>
\nKartridge<\/a>
\n<\/span>Discord<\/a>
\nApp Store<\/a>
\n<\/span>PSN, Switch, Xbox,\u00a0ORIGIN etc
\n<\/span><\/p>\n

What are some things to consider?<\/em><\/p>\n

User base: popularity\/install base but also demographics<\/a>
\nOpenness: can you submit anything?
\nRevenue share\/revenue model
\nDevelopers Fee
\nDRM – Digital Rights Management
\nDiscoverability
\nSaturation\/Newness
\nAPI\/Services (badges, steam workshop, community tools, micropayments etc)
\nExclusivity programs
\nContent limitation\/guidelines<\/p>\n

\"\"<\/p>\n

Alternative models
\n<\/strong><\/h3>\n

Selling units aka premium, subscriptions, or Free 2 play are the most popular models to make money with games (aside of commissions and working for a company with a salary). But there are some alternatives:<\/p>\n

Oikospiel<\/a>\u00a0– pay what you want<\/p>\n

Kickstarter<\/a>\u00a0– crowdfunding\/preorder<\/p>\n

Patreon<\/a> – exclusive content to subscribers
\nSokpop<\/a> –\u00a0porpentine<\/a> –\u00a0Alan Zucconi<\/a>\u00a0– 100 rabbits<\/a>\u00a0– Beware<\/a><\/p>\n

Line Wobbler<\/a>\u00a0– custom physical games<\/p>\n

NITW<\/a> – merch<\/p>\n

Cordial Minuet<\/a> – grey area gambling?<\/p>\n

Prompt: come up with an alternative strategy to make money through games.<\/em><\/p>\n

Promotion<\/h1>\n

\"\"<\/a><\/p>\n

Promotion typically starts way before the release with teasers, announcements, trailers, etc.<\/p>\n

Self promotion on social media via\u00a0work in progress
\n#gamedev<\/a>
\n#madewithunity<\/a>
\n#ScreenshotSaturday<\/a><\/p>\n

Performative game development
\nOoblets<\/a>, Mosh Pit Simulator<\/a><\/p>\n

Reveal trailers<\/p>\n