{"id":952,"date":"2023-03-17T21:36:45","date_gmt":"2023-03-17T21:36:45","guid":{"rendered":"http:\/\/mycours.es\/egd\/?page_id=952"},"modified":"2025-04-08T12:08:05","modified_gmt":"2025-04-08T12:08:05","slug":"assignment-game-identity","status":"publish","type":"page","link":"https:\/\/mycours.es\/egd\/assignment-game-identity\/","title":{"rendered":"Assignment: Game Identity"},"content":{"rendered":"

Let’s look at this endless stream of steam releases\u00a0<\/a>
\nTell me stop when you find something that strikes you. Let’s talk about it.<\/p>\n

Let’s look at the Steam frontpage,<\/a>\u00a0itchio<\/a>, or the app store.<\/p>\n

Marketing “Research”<\/strong><\/p>\n

Find a couple of successful<\/em> projects (feel free to define your own notion of success) of the same scale\/tone\/genre as yours.<\/p>\n

-Look at how it’s presented on its official website or store listing.
\n-Look at how outlets covered it and how people on social media described it<\/a>.<\/p>\n

Identify 6 games that can be considered similar in theme, audience, attitude, style, vibe (imagine the typical algo recommendation “if you liked this, you may liked that”).<\/p>\n

Deliverables:<\/p>\n

Title of the project<\/strong>
\nIs there already a game or thing with that name? (search steam, itchio, app stores)
\nHow searchable is it? What’s the google page ranking of the search? (can you potentially land in the first page)
\nIs it referencing a game genre or a type of software that already exists? Does it need to? (eg. simulator, the use of terms like “super” to denote a retro arcade tie)
\nIs the domain and social media handle available?
\nCan you do something interesting visually with the logo? (eg. the A in Fall Guys’ logo references the iconic character)<\/p>\n

Tagline
\n<\/strong>Can you intrigue the viewer with it?
\nDoes it describe the unique selling point?<\/p>\n

Logo
\n<\/strong>When you found a title design a logo for the game. It may seem premature but it will force you to consider some aspects of tone, color and style you may have not encountered in the prototypes.
\nHow is it visually related to the game?
\nIs it readable even in a small size?
\nCan it be rendered black and white?
\nCan it be overlaid on a screenshot?<\/p>\n

Key art \/ icon
\n<\/strong>Screenshots are not always the best way to present a game on a distribution channel.
\nSketch out an image that can function as key art<\/a> or cover art.
\nWhat are the iconic, immediately recognizable elements of your game?
\nWhat\u2019s the\u00a0key art<\/em>?
\nWhat would you put on a tiny app icon?
\nWhat would you put on a t-shirt?
\nCan you make toys of your characters or game elements?<\/p>\n

Description
\n<\/strong>What’s the one-paragraph description of the game you would put on the store page?
\nHow could people describe the project in a tweet or headline<\/a>?<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Let’s look at this endless stream of steam releases\u00a0 Tell me stop when you find something that strikes you. Let’s talk about it. Let’s look at the Steam frontpage,\u00a0itchio, or the app store. Marketing “Research” Find a couple of successful projects (feel free to define your own notion of success) of the same scale\/tone\/genre as … Continue reading “Assignment: Game Identity”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-952","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mycours.es\/egd\/wp-json\/wp\/v2\/pages\/952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mycours.es\/egd\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mycours.es\/egd\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mycours.es\/egd\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mycours.es\/egd\/wp-json\/wp\/v2\/comments?post=952"}],"version-history":[{"count":3,"href":"https:\/\/mycours.es\/egd\/wp-json\/wp\/v2\/pages\/952\/revisions"}],"predecessor-version":[{"id":960,"href":"https:\/\/mycours.es\/egd\/wp-json\/wp\/v2\/pages\/952\/revisions\/960"}],"wp:attachment":[{"href":"https:\/\/mycours.es\/egd\/wp-json\/wp\/v2\/media?parent=952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}